Monday, April 23, 2012

Obama could be in trouble fundraising - Romney closing the 2008 Gap

Obama's fundraising dominance in 2008 could be in rocky shape versus Mitt Romney this go round. Romney is an accomplished fundraiser, aggressive and well connected in the Financial Communities.  Obama's 4 to 1 edge on McCain in 2008 is just not happening in 2012.

 Romney and the RNC set fundraising goal of $800 million This is a lofty goal but the plan is for the RNC to raise for the ground game and Romney's SuperPac Restore our Future coupled with  American Crossroads to raise the major AD Dollars.  The Crossroads groups: $100 million raised so far this cycle  Romney SuperPac Restore Our Future has an $8.7 million March haul –  In another sign that does not bode well for Obama in 2012: Pro-Romney Super-Pac out raises Obama group 3-1 

Introducing 'Romney Victory' Romney starts General Fundraising.  Romney has already raised joint General Money w RNC at Florida and NC fundraisers. Romney: Two days, six fundraisers in New York Metro  Romney starts a Significant General Election Victory Fund push this week in the Northeast.  Another shift versus 2008 is the RNC has more cash on hand $32m than the DNC $21M now - See chart below.

While the Primary extracted Cash from the Romney campaign, you can see a plan emerging with the RNC, SuperPac's and Romney Campaign to raise significantly more money than the anemic amount McCain raised in 2008.  There are signs Obama fundraising will fall well short of his $1 Billion goal.  Obama Fundraising Continues to Drop, Down 38% Compared to 2008  RNC has raised more than $110 million over the past 15 months - more cash on hand than DNC  And Romney super PAC pummeled Obama's in March  Wall Street Turns to Romney, not backing Obama is the trend 

Will Obama out raise Romney? Probably, but do not expect a very big disparity - Toto it's not 2007 anymore.  Obama’s money woes? - Reality is setting In Obama is not going to raise his $1B goal    Another good read that supports my optimism Obama Might be out-fundraised here >

Romney versus Obama Combined Fundraising Chart:

Mitt Romney 2012 March Totals Cash
Romney Campaign   12,600,000    87,000,000    10,100,000
Romney PAC - Restore our Future     8,700,000    51,000,000      6,454,000
RNC Victory   13,700,000    32,000,000
Crossroads   17,000,000  100,000,000    24,400,000
Total   52,000,000  238,000,000
Obama 2012 March Totals Cash
Obama Campaign   35,000,000  207,783,000  104,000,000
DNC   15,400,000    21,200,000
Obama Pac - Priorities USA     2,500,000      4,600,000      5,000,000
Total   52,900,000  212,383,000  130,200,000