Interesting Gabriel Gomez Urban strategy emerging?

Today via news coverage and at a meet and greet in Fitchburg I gleaned the following.

Gabriel Gomez  says he's already been reaching out to minorities by visiting the state's urban

areas, like Boston, Lowell & Lawrence adding, "We were just out in Holyoke Saturday. 40%

hispanic population out there and we're going into areas where they don't even speak 

English."


I think this is a brilliant strategy to turn out new Republican voters. Gabriel Gomez also

mentioned these voters share many core conservative values with Republicans. But in many

instances no outreach efforts have ever been made or were done with bad messaging.